How CAP Insurance Group grew its ChatGPT visibility
Last updated: October 14, 2026 · Independent agency, Charlotte, NC
ChatGPT now names CAP Insurance Group in 22.7% of answers to unbranded local insurance questions, up from 15.7% eight weeks earlier. CAP moved from #3 to #2 of 24 tracked agencies, and when an answer names CAP, it usually names it first.
Results
| Metric | Result |
|---|---|
| ChatGPT visibility | 15.7% → 22.7% (+45%) |
| Rank | #3 → #2 of 24 agencies |
| Average position | 1.4 when named |
| Share of voice | 30.8%, highest of 24 agencies |
What did Waniwani do?
- Tracked real buyer questions. We track ChatGPT daily on prompts phrased the way buyers type, because wording changes which sources ChatGPT cites.
- Mapped ChatGPT’s sources. The tracker shows which sites ChatGPT cites for each question. CAP got a ranked plan of the lists, review sites and threads to target.
Where does ChatGPT find local agencies?
Mostly on third-party sites. In August 2026, ChatGPT’s answers to these questions cited Reddit 53% of the time, NerdWallet 42% and Expertise.com 28%, so mentions there carry more weight than the agency’s own website.
How can an agency get recommended by ChatGPT?
- Track real buyer phrasings, not marketing keywords.
- Find the sources ChatGPT cites in your market.
- Get onto those lists and threads.
How we measured
39 unbranded prompts run daily on ChatGPT, about 1,100 runs per four-week window, comparing August 12 to September 7 with September 8 to October 7, 2026. Visibility is the share of answers that name CAP. The results show the change over the period, not the effect of each action on its own.
Frequently asked questions
How often does ChatGPT recommend CAP Insurance Group?
In 22.7% of answers to the unbranded local insurance questions Waniwani tracks (September 8 to October 7, 2026), up from 15.7% in the previous four weeks. When ChatGPT names CAP, it usually lists it first.
How fast can an agency improve its ChatGPT visibility?
CAP gained 7 points in eight weeks. Gains came first on questions where CAP was already mentioned. New topics need new third-party mentions, which take longer.
Which sources does ChatGPT use to recommend insurance agents?
In CAP’s market in August 2026: Reddit (53% of answers), NerdWallet (42%) and Expertise.com (28%). The mix varies by market.
Talk to us to see where your agency ranks in ChatGPT.